The theme of the 2012 festival “Art of the Minute – Minute of the Art” was selected as a tribute to the creative process.. The Minute of the Art captures the moment in the creative process that transforms an ordinary endeavour to a timeless work of art. For every masterpiece there is a true moment of creation when the work is no longer ordinary but extraordinary and forever timeless – that is the Minute of the Art.
The life-long journey of every artist to master that creative peak, is the ‘Art of the Minute’– the devotion and hard work that artists put into every minute of a life-long journey to master a craft. Six Weeks of Iranian Art will celebrate the journey of artists as well as showcasing masterpieces.